A Relevância das mídias eletrônicas e sociais para a imagem e a divulgação da Marinha ao público externo

Abstract

Communication was always presentin human relations. From ancient Greece to the present day, it has kept evolving and, as it incorporates technological innovations, streamlines the daily lives of individuals and causes great changes in social behavior of man. In modern societies with consolidated democratic processes, public opinion plays a key role in high-level decision-making issues in the country and, therefore, the media -as a communication tool -acquire a great power when he has the ability to influence and shape people's perceptions, since they can select the topics that should or not be made available to the public. In scenarios where you do not identify any imminent threat, clearly, society often shows a lack of interest in matters concerning national defense, sometimes even questioned the reason for the Armed Forces. In the present scenario, although the Brazilian Navy enjoy a high level of trust with the society, still sees a great ignorance on the part of the population, about the core activity of the Navy, as well as its major projects and programs in progress. This lack contributes to alienation of society and the needs of material and financial order that the Navy needs to meet their constitutional mission. In this context, the institutional communication is of outstanding importance for building a corporate image in favor of seeking the support of society and public opinion, for the achievement of institutional goals. Hence the relevance of Social Communication of the Navy to employ the media to expand the dissemination of core activities of the Navy, through the use of modern media tools such as, for example,the electronic and social media.