Biotecnologia marinha e algas: da divulgação científica para as redes sociais ao manuscrito para academia

Abstract

Social networks combined with technology allow to information faster but did not predict the legitimacy of this information. Scientific dissemination on social networks emerges as a way to present the scientific method in a more didactic way with simple language, without jargon, especially in a pandemic era, in search of results and scientific understanding. Given this, the page “Algas para que Te Quero” was created on Instagram, about Marine Biotechnology and the use of algae in this environment, to understand the impact, difficulties, and reach of the theme to the general public. With this, the present work brought positive results. After a year on the page, in the insights (resource of the platform itself), a total of 6,231 (six thousand, two hundred and thirty-one) views were achieved, and 215 followers were gained, with an average interaction of 60% of average. The data show that there was significant participation and interaction of users with the provided content. In addition to the numbers, this page generated interviews with researchers from the large area that it addresses, and from that, it generated several fruits, among them, a manuscript entitled “Biorefinery of macroalgae for the cosmetic industry: basic concept, green technology, and guidelines for security”, to answer the gaps and questions of the space between academia, industry, and society.