A comunicação interna como ferramenta para alcançar melhores resultados na organização: um estudo de caso no Centro de Comunicação da Marinha do Brasil em agosto de 2022

Abstract

Can the Internal Communication be used to intentionally impact employee motivation? This is a issue that inspires many studies and managers to delve deeper into this topic. Communication gains more and more relevance in the current complex scenario, being present in all organizations, whether small or large. In addition, several disruptive developments in the area of communication increasingly make harder the role of managers who seek support in this tool to improve the results obtained in their companies. In this sense, by better understanding the concepts, attributions and indicators related to internal communication, it leads to a better understanding of what is contributing or weakening the organizational culture and climate, which ultimately can directly impact the performance of the individual or the analyzed group. In this research, based on the bibliographic review and supported by a case study that had as a source the consultation with military personnel of a department of an organization of the Brazilian Navy, we opted for the qualitative-quantitative approach aiming at the observation and description of the phenomenon studied, that is, the possibility of good internal communication management impacting the performance of employees and, consequently, the institution as a whole. Data collection was carried out through a questionnaire containing 17 objective and two subjective questions. It was applied to the entire selected department, consisting of 48 employees. Finally, the analysis of the research results was carried out, which, together with the theoretical content analyzed and presented in the first two chapters, enabled the conclusion on the motivating hypothesis of this study.