A adaptação estratégica da Marinha do Brasil e a identificação e análise dos fatores críticos de sucesso de um programa de excelência em gestão organizacional: O caso do programa netuno.

Abstract

The present study has as general objective to identify and to analyze the critical success factors of the excellence in organizational management program in the Brazilian Navy: the Netuno Program. The study describes and analyzes the process of Strategic Adaptation of the Brazilian Navy throughout the years, based on interpretive and objective elements. To understand this process, the internal and external factors that motivated the organizational and strategic changes experienced by the organization were analyzed, and also identifying and analyzing these developments. These transformations were analyzed by identifying its content, context and process, showing, respectively, what has changed, why it has changed and how it has changed. From this analysis it was possible to generate a set of knowledge, which enabled to explore the Netuno Program. To achieve the proposed objectives, the author has divided the work in three phases. The first phase is a bibliographic research, in which were used excellent quantitative and qualitative methods in order to provide an efficient approach to the theme and ensure a solid, comprehensive and sustainable database. The second phase is the study of the Strategic Adaptation of the Brazilian Navy, which was developed in the form of a case study, understanding the phenomenon under a longitudinal view, dividing the period from 1992 to 2014 in strategic periods and critical events, explaining the content, context and process of the strategic change of the Brazilian Navy. The third phase is the identification and analysis of the critical success factors of the Netuno Program, based on partially structured interviews, through survey, aiming to collect additional empirical data to the explored documents, using techniques for processing data descriptive analysis and multivariate analysis data. In this sense, it was possible to portray the strategic adaptation of the Brazilian Navy in the period in question and the consequences of this process of organizational change, confirming that its strategy has been dynamic depending on the context in which the organization operates. Moreover, from the study conducted, are proposed recommendations which allow to improve the process of implementation, adhesion, implementation and continuation of Netuno Program. Thus, we seek to contribute not only theoretical and academic bias, but also in the improvement of management practices in order to suggest a particular set of results about the key themes, expanding or modifying it, to conquer the excellence in management.