Comunicação estratégica: 20 anos do conceito Amazônia Azul, fomentando a mentalidade marítima brasileira

Abstract

The analysis examines the strategic communication of the Brazilian Navy regarding the Blue Amazon over the past 20 years, highlighting its importance in the political, social, and national defense areas, fostering the Brazilian maritime mindset. Introduced in 2004, the concept of the Blue Amazon encompasses the management and protection of the vast maritime area under Brazilian jurisdiction, which is essential for the country's economy and security. The Navy has integrated the Blue Amazon into strategic documents such as the National Defense Policy (PND) and the National Defense Strategy (END), emphasizing its relevance to national sovereignty.The awareness campaigns promoted by the Navy aim to educate the population about the protection and sustainable exploration of this area, engaging civil society in discussions about the preservation of marine resources. The Navy's presence is crucial for national security, addressing threats such as illegal fishing and unauthorized resource exploitation. Furthermore, the Navy seeks to develop monitoring and control systems to tackle future threats, reinforcing the need for a Naval Power capable of defending Brazil's vast maritime area, particularly highlighting the importance of nuclear-powered submarines. The strategic communication of the Navy has promoted the protection of marine resources, engaging society and strengthening national defense, which is vital for sustainable development and Brazil's sovereignty.