A guerra de propagandas no atual conflito Israel - Hamas: Uma análise sob as lentes do modelo “ocave”

Abstract

ABSTRACT THE PROPAGANDA WAR IN THE CURRENT ISRAEL-HAMAS CONFLICT: an analysis under the lenses of the “OCAVE” model The present research sought to analyze the adverse propaganda evidenced in the current Israel-Hamas conflict. For this purpose, it relied on the theoretical framework concerning psychological operations and propaganda within the scope of information operations, with an emphasis on doctrinal and conceptual elements that substantiated the used model, whose initials of the elements – Origin, Content, Target Audience, Vehicle, and Effect – form the acronym “OCAVE.” It was noted that propaganda has become increasingly dynamic due to the variety of progressively more sophisticated techniques used. This evolution contributes to more effective information manipulation, as well as to its faster and broader dissemination, mainly through the use of the internet as an amplifier of social media and digital platforms as communication tools. Furthemore, when compared to techniques used in past conflicts, the current form of propaganda fosters an increasingly complex psychological warfare scenario. The research conclusions indicated that adverse propaganda has played a significant role in the Israel-Hamas conflict by shaping perceptions and influencing actions, especially through the speed and global reach of information. In this sense, the findings may contribute to a better understanding of psychological operations and adverse propaganda in contemporary conflicts, offering insights not only for military personnel, within the scope of which the Brazilian Armed Forces, but also for policymakers and researchers.